|
|
How to Succeed at Google
Adwords
In the digital marketing agencies, there’s always some noise about keywords in the air, and pay-per-click is absolutely necessary for the success in search engines result pages. So, Google launched a super useful online advertising tool called Google AdWords, that allows you to build ads that will be displayed during relevant consumer search results. All this is done to create reputation and impressions for your venture and people click through to your landing page.
The best part of Google is, it never builds any tool complex. However, an advertising mechanism that involves expenditure should be easy and should perform the way one wants. It should be the same way you pay for your hosting plans, the web hosting providers give the services depending on the plan you choose.
Therefore, we have few very simple tips for you to remember when building your first advert for display success...
1. Ad Content
Before displaying your ads to the users, Google checks for its quality. This is a process that is carried out to match the query of the users to find out whether it matches their search or not with relevant keywords. Hence, always keep in mind, that “Content is King”. Check whether the keywords you have tagged are displayed in your ad and on the landing page’s text. Never tag keywords which are not related to you.
2. Keyword Planning
With such an amazing tool to create ad, Google even provides a free keyword planning tool. A fantastic tool that always gives keyword ideas helps you note popular keywords, tells you about the competition and the cost per keyword. Hence, this tool is recommended for you for picking out result-driving keywords that are optimized for your budget needs before you launch any of your ads.
3. Negative Keywords
Tagging keywords that would not turn into conversion is considered spam-worthy by Google Adwords. Also, they offer you a list of negative keywords to avoid. Still using any of the forbidden keywords would prevent your ad from being served.
4. Relevant Landing Pages
Think for a moment, what if you click on a display ad and the landing page has nothing to do with it? Surely you are paying for that particular click, but at the same time, you are losing out on the after-result. Moreover, if a user will not land on the landing page that you have promised as a Free Trial, you will lose out on a potential sale. Keep your content and landing pages in line to make sure your Ads are displayed.
5. Geo-targeting
When you set Google Display Ad, you make a very common mistake, i.e. you forget to change the default location setting which should always be your local location. Always tag all the location-specific keywords in ad text and at the back-end of the ad, because that's important, as many people out there search via location.
6. Test different campaigns
Try to use different combinations of keywords, landing pages and ad content. When you recreate ads monthly, they increase your performance and save you from losing money. This is just like the food you cook, each ingredient gives you a different flavour. All you have to find is which one is of your liking.
Have something to add to this list? Feel free to comment in the section.
The best part of Google is, it never builds any tool complex. However, an advertising mechanism that involves expenditure should be easy and should perform the way one wants. It should be the same way you pay for your hosting plans, the web hosting providers give the services depending on the plan you choose.
Therefore, we have few very simple tips for you to remember when building your first advert for display success...
1. Ad Content
Before displaying your ads to the users, Google checks for its quality. This is a process that is carried out to match the query of the users to find out whether it matches their search or not with relevant keywords. Hence, always keep in mind, that “Content is King”. Check whether the keywords you have tagged are displayed in your ad and on the landing page’s text. Never tag keywords which are not related to you.
2. Keyword Planning
With such an amazing tool to create ad, Google even provides a free keyword planning tool. A fantastic tool that always gives keyword ideas helps you note popular keywords, tells you about the competition and the cost per keyword. Hence, this tool is recommended for you for picking out result-driving keywords that are optimized for your budget needs before you launch any of your ads.
3. Negative Keywords
Tagging keywords that would not turn into conversion is considered spam-worthy by Google Adwords. Also, they offer you a list of negative keywords to avoid. Still using any of the forbidden keywords would prevent your ad from being served.
4. Relevant Landing Pages
Think for a moment, what if you click on a display ad and the landing page has nothing to do with it? Surely you are paying for that particular click, but at the same time, you are losing out on the after-result. Moreover, if a user will not land on the landing page that you have promised as a Free Trial, you will lose out on a potential sale. Keep your content and landing pages in line to make sure your Ads are displayed.
5. Geo-targeting
When you set Google Display Ad, you make a very common mistake, i.e. you forget to change the default location setting which should always be your local location. Always tag all the location-specific keywords in ad text and at the back-end of the ad, because that's important, as many people out there search via location.
6. Test different campaigns
Try to use different combinations of keywords, landing pages and ad content. When you recreate ads monthly, they increase your performance and save you from losing money. This is just like the food you cook, each ingredient gives you a different flavour. All you have to find is which one is of your liking.
Have something to add to this list? Feel free to comment in the section.