5 Tips on Writing Powerful Ads For Google AdWords
Once upon a time, there was a man who thought it would be great if he could advertise on Google’s search pages. Let’s call him Mr. Marketer. So Mr. Marketer notched up a fat budget, created his AdWords account and got the brightest intern in his office to research on keywords that were relevant to his business. Thinking very highly of his writing skills, he decided to create the ad copy himself. He wrapped up three ads, patted himself on the back for a job well done, and started making grand plans for the money his brilliant ad campaign was sure to bring in. He waited. And waited. And waited. Then, he waited some more.
Can you guess what happened? That’s right, nothing happened. It seemed as though all the search engine users in the world were part of a giant conspiracy to ignore his ad.
Too bad Mr. Marketer didn’t do his research on writing creative ads for AdWords beforehand. But you should. When it comes to writing ad copies for search engine users, there are a few things that can jumpstart your ad and get users to click on it. Here we will share five tips on how to create great ads that set you apart from the competition.
Can you guess what happened? That’s right, nothing happened. It seemed as though all the search engine users in the world were part of a giant conspiracy to ignore his ad.
Too bad Mr. Marketer didn’t do his research on writing creative ads for AdWords beforehand. But you should. When it comes to writing ad copies for search engine users, there are a few things that can jumpstart your ad and get users to click on it. Here we will share five tips on how to create great ads that set you apart from the competition.
1. Skimmed, Low-Fat Ads
Less is more. Don’t worry about sounding grammatically correct. Common phrases such as ‘in’, ‘of’, ‘on’, ‘at’ don’t need to be put into an ad. Remember, you have limited space (95 characters, including headline) to make your ad count. Don’t waste it trying to sound all prim and proper.
2. Ask Questions
People love being asked questions. Try to create a compelling ad copy by posing a question to your viewers and using your keywords to answer that question. For instance, if you’re using the keyword ‘back pain treatment’, you could start the ad with, ‘Back giving you trouble?’ and insert your keyword as part of the answer: ’20 yrs experienced back pain treatment specialist. Call now at….’
The ‘Call now’ bit is important, which brings us to…
3. Use Call to Action
Google doesn’t let you use blatant techniques like, ‘Click here’, but it does allow for other call to action words such as ‘learn’, ‘download’, ‘call’ and ‘order’. Always have a call to action in your ad, preferably at the end. This tells your viewers what to do to get in touch with you.
4. Do Your Homework on the Competition
This isn’t a one-man scenario. You’re competing with other business owners in the same field, who have already done their research and testing. Why not make the best of their hard work?
Spend some time on Google as a customer of your own business and type in the keywords you want for your ad. This is the best way to recognize who you’re competing with. Study their ads carefully, and find out where you can offer something different or something more.
5. Don’t Ignore the Little Things
The ‘little things’ in this case are small wildcards that can give your ad copy that much-needed edge. Using capital letters is one of them. You can use capital letters for emphasis on a particular term, product or service.
Less is more. Don’t worry about sounding grammatically correct. Common phrases such as ‘in’, ‘of’, ‘on’, ‘at’ don’t need to be put into an ad. Remember, you have limited space (95 characters, including headline) to make your ad count. Don’t waste it trying to sound all prim and proper.
2. Ask Questions
People love being asked questions. Try to create a compelling ad copy by posing a question to your viewers and using your keywords to answer that question. For instance, if you’re using the keyword ‘back pain treatment’, you could start the ad with, ‘Back giving you trouble?’ and insert your keyword as part of the answer: ’20 yrs experienced back pain treatment specialist. Call now at….’
The ‘Call now’ bit is important, which brings us to…
3. Use Call to Action
Google doesn’t let you use blatant techniques like, ‘Click here’, but it does allow for other call to action words such as ‘learn’, ‘download’, ‘call’ and ‘order’. Always have a call to action in your ad, preferably at the end. This tells your viewers what to do to get in touch with you.
4. Do Your Homework on the Competition
This isn’t a one-man scenario. You’re competing with other business owners in the same field, who have already done their research and testing. Why not make the best of their hard work?
Spend some time on Google as a customer of your own business and type in the keywords you want for your ad. This is the best way to recognize who you’re competing with. Study their ads carefully, and find out where you can offer something different or something more.
5. Don’t Ignore the Little Things
The ‘little things’ in this case are small wildcards that can give your ad copy that much-needed edge. Using capital letters is one of them. You can use capital letters for emphasis on a particular term, product or service.
Another ‘little thing’ we’d recommend for your copy is the use of ellipses. They tend to make things a tad too dramatic if you spray them all over the place, but with the right placement, you can get more clicks out of your ad.
In fact, we’ll let you decide whether they work. Which one of the two ads would you rather click?
Become an expert in English.
30 days is all it takes.
Become an expert in English.
30 days is all it takes…
You decide…
Smart ads can really boost your click and conversion rates. Researching keywords for targeting and landing pages are important too, but at the end of the day, it is your ad that will attract viewers and bring them a step closer to doing business with you. Try these tips the next time you’re writing your ad, and your feedback on the comments section is always welcome. Good luck!
In fact, we’ll let you decide whether they work. Which one of the two ads would you rather click?
Become an expert in English.
30 days is all it takes.
Become an expert in English.
30 days is all it takes…
You decide…
Smart ads can really boost your click and conversion rates. Researching keywords for targeting and landing pages are important too, but at the end of the day, it is your ad that will attract viewers and bring them a step closer to doing business with you. Try these tips the next time you’re writing your ad, and your feedback on the comments section is always welcome. Good luck!